Retargeting, also known as remarketing, lets you show ads to users who have already been on your website and know you. It provides many opportunities for accurate and profitable advertising. We help you get started!
What is retargeting?
Marketers know that sales to existing customers cost less and provide more effective results than the pursuit of new customers. In the same way, it will usually give better results if you advertise to users who have in some way been in contact with you, your company, or your products in the past.
Retargeting allows you to advertise to people who already know your site and have shown an interest in what you offer in social media like Facebook and LinkedIn, or in Google through AdWords.
Simply explained, retargeting works like this:
• The user visits your website
• A cookie is saved to the user
• The user continues to visit different websites
You can target ads (e.g., through their Google Display Network) to the user with a custom message and time based on user behavior when visiting your site.
With information about what the user has been interested in, you can tailor the message in remarketing ads. The possibilities are almost endless, and you should have a well-planned plan when utilizing retargeting in your marketing. It can provide valuable knowledge about your customers and good results over time.
Advertising with remarketing lists in different channels
Retargeting and remarketing should be a natural part of your marketing plan. You can use remarketing lists in many digital channels.
Facebook
LinkedIn
Instagram
Google AdWords
YouTube
Remarketing advertising costs little compared to more traditional Display advertising or TV commercials. Because the user has already shown interest in your products or services, remarketing becomes too many the most profitable and profitable marketing channel.
Get help with retargeting
Makeads prepares a comprehensive retargeting strategy tailored to your website and your products or services. Our ad experts and partners are certified by Google for all types of advertising: search ads, banner ads, mobile, video, and shopping ads. We know which channels and ad types you should bet.
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