{"id":287,"date":"2018-08-20T12:29:52","date_gmt":"2018-08-20T12:29:52","guid":{"rendered":"https:\/\/makeads.no\/?p=287"},"modified":"2018-08-25T13:44:59","modified_gmt":"2018-08-25T13:44:59","slug":"image-optimization-for-your-site","status":"publish","type":"post","link":"https:\/\/makeads.no\/index.php\/2018\/08\/20\/image-optimization-for-your-site\/","title":{"rendered":"Make your newsletter work!"},"content":{"rendered":"
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H<\/span>ow often do you hit 'delete'\u00a0on an email newsletter that pops into your already crowded inbox?\u00a0 That's exactly right, me too, probably 7 out of 10 times. That's really bad news for people who send out email newsletters! In fact, a lot of newsletters get less than a 20% opening rate, so only every fifth person even opens your newsletter!<\/p>\n

The good news is that there are a few tips and tricks that can change those statistics in an instant:<\/p>\n<\/div>

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It's all in the subject line.<\/strong>\u00a0 Your newsletter subject line has a huge impact on the opening rate of a Newsletter. The more personal and intriguing, the higher the opening rate (the more 'salesy', the smaller the opening rate).
\nIf you are using a CRM (customer relationship management system), which I suggest you do, you can split test different subject lines and find out what works best.<\/p>\n

A little hot tip: Putting the recipient's first name in the subject line will most likely increase your opening rate.<\/p>\n

Quality over quantity:<\/strong>\u00a0Make sure your newsletters are stacked with valuable information. Don't try to sell stuff all the time or people will unsubscribe out of your database.\u00a0This one is so important and so easily overlooked. Provide value and you will not only create a great reputation but also increase your leads.<\/p>\n

Short:<\/strong>\u00a0We live in a very busy and information-rich world and most people do not have (or take!) the time to read a long newsletter, especially if it's filled with sales pitches.<\/p>\n

If you keep them short, sweet and full of value, your audience will get used to that and open your newsletter.<\/p>\n

It's all about THEM:<\/strong>\u00a0I know, you just love seeing your business branding everywhere, but unless you have a widely recognizable brand, do not overload your newsletter with massive branding or it will look like a sales letter, not a newsletter.<\/p>\n

You do want your branding in there, but it does not have to take up half a page. People care about what's in it for them, so don't waste the most important space (at the top) with your branding.<\/p>\n

Make it personal:<\/strong>\u00a0This one goes hand in hand with the previous point. Make your email newsletters more personal. Speak to your recipients as if speaking to one person. So instead of saying 'Hi everyone, how is everyone' say ' Hi, I trust you are well\u2026' \u00a0Don't be shy to add a little personal story so they can connect with you as a person. People connect with people and they do want to know what you've been up to (just keep it brief).<\/p>\n

PS:<\/strong>\u00a0A PS: at the bottom of your message actually does get read! So make sure you use a PS or two if you've got something important to say.<\/p>\n<\/div>

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