{"id":288,"date":"2018-08-09T12:30:40","date_gmt":"2018-08-09T12:30:40","guid":{"rendered":"https:\/\/makeads.no\/?p=288"},"modified":"2018-08-27T07:21:54","modified_gmt":"2018-08-27T07:21:54","slug":"seo-tips-for-your-startup","status":"publish","type":"post","link":"https:\/\/makeads.no\/index.php\/2018\/08\/09\/seo-tips-for-your-startup\/","title":{"rendered":"12 Ways to Improve Media Marketing"},"content":{"rendered":"
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T<\/span>he Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization's brand narrative. As a result of this strategy, KLM makes roughly \u20ac25 million annually<\/a> from social media.<\/p>\n

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Similarly, after IBM re-tooled their social media marketing strategy to focus on increasing engagement on LinkedIn, the company saw a 4X increase in sales<\/a>.<\/p>\n<\/div>\n

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\"From our work in the experience economy, we've found that an effective social media strategy is an incredibly powerful tool to create a multiplier effect on experiential marketing,\" says Daniel Yaffe, co-founder of experience relationship management platform AnyRoad<\/a>. \"It opens connections between the online and offline worlds and helps create brand ambassadors.\"<\/p>\n<\/div>\n

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Here are 12 ways social media marketers can revamp their social strategy to increase the success of their startup.<\/p>\n

Deep Patel<\/a>, Contributor<\/span><\/div>\n
Author of A Paperboy's Fable: The 11 Principles of Success<\/div>\n
https:\/\/www.huffingtonpost.com\/<\/a><\/div>\n<\/div>\n
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1. Create customer personas based on interviews.<\/strong><\/h2>\n
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When you think \"batteries\" what's the first brand the pops into your head? What about when you think about \"body spray?\"<\/p>\n<\/div>\n

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Chances are it took you less than one recall brands associated with batteries or body spray. This is thanks to the remarkable work done by marketers at CPGs (companies that sell consumer packaged goods).<\/p>\n<\/div>\n

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Organizations like P&G (the makers of Duracell batteries) and Unilever (the makers of Axe body spray) lean heavily on marketing teams to create differentiation<\/a> for otherwise ordinary products.<\/p>\n<\/div>\n

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Marketers develop meaningful campaigns by always thinking about the customer first. Marketing personas allow the world's best marketers to do just that.<\/p>\n<\/div>\n

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P&G and Unilever invest millions of dollars each year in getting to know their customers<\/a>. Marketers conduct focus groups, surveys and one-on-one interviews to learn what the customer wants. Then they develop marketing campaigns that make a difference.<\/p>\n<\/div>\n

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Social media marketers should learn from the best marketing organizations by developing clear customer personas through interviews. Talk to current and prospective customers to learn about their needs and desires, then create social media campaigns that are aligned with what customers really want.<\/p>\n

2. Use a social media analytics platform.<\/strong><\/p>\n<\/div>\n

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It's difficult to know whether or not your social media strategy is working if you don't have analytics to provide detailed information.<\/p>\n<\/div>\n

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For example, if your social strategy is focused on Instagram, you should invest in a tool like Owlmetrics<\/a> to understand follower engagement, growth, and click through rate. This sort of data can help marketers understand if the strategy is producing meaningful results that impact key metrics like revenue or brand awareness.<\/p>\n

3. Start asking \"the five whys.\"<\/strong><\/p>\n<\/div>\n

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When something goes wrong in a Toyota manufacturing plant, company managers ask \"the five whys<\/a>.\" It's a way of systematically getting to the bottom of underlying problems that manifest in various mistakes. If your social media strategy isn't working as expected, ask the five whys to uncover root causes.<\/p>\n

4. Develop an influencer marketing strategy.<\/strong><\/p>\n<\/div>\n

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Over 95 percent<\/a> of marketers who use some sort of influencer marketing strategy<\/a> believe it is effective. Most marketers don't unanimously agree on much, which speaks to the effectiveness of influencer marketing.<\/p>\n<\/div>\n

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Brands like Harley Davidson<\/a>, KitchenAid, and the North Face use influencer marketing to gain access to skeptical audiences who have become weary of traditional marketing and advertising techniques.<\/p>\n

5. Test the effectiveness of each platform in your marketing mix.<\/strong><\/p>\n<\/div>\n

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Simply because a social media platform is popular among some audiences, doesn't mean it will work for your brand. Test the effectiveness of each social media platform in your marketing mix. Use an all-in-one social media analytics tool to compare performance across platforms.<\/p>\n<\/div>\n

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